PTI – CAR rental

Private Travel Iceland

Private luxury travel in Iceland

Bespoke journeys across Iceland, crafted by a family-run team of travel designers and guides who know every road, fjord and highland track by heart. Every stay, transfer and experience is hand-picked for just you and your guests.

Why PTI

A truly personal luxury DMC

Truly high-end since 2013

Owners and senior guides are hands-on in every itinerary, ensuring each journey feels personal, considered, and genuinely Icelandic.

True local expertise

Decades of guiding in Iceland’s highlands, glaciers, and remote regions mean we know when, where, and how to avoid the crowds.

Hand-picked partners

From luxury lodges and private villas to trusted pilots and skippers, we work with a carefully curated network of partners.

Discreet, high-touch service

We quietly coordinate chauffeurs, reservations, and last-minute changes in the background, so your time in Iceland feels effortless.

Trusted by leading partners in luxury travel and discerning guests worldwide
2020 Excellent in Iceland award logo Icelandic Tourist Board authorised travel agency logo Dominique Debay Collection logo ILTM luxury travel logo 2020 Excellent in Iceland award logo Icelandic Tourist Board authorised travel agency logo Dominique Debay Collection logo ILTM luxury travel logo
Meet the team

The experts behind your journey

Jon Olafur Sigurbjornsson
Jon Olafur Sigurbjornsson
Founder · Head Guide

One of the pioneers of luxury travel in Iceland, Jon oversees each tour and has been guiding guests for over 20 years.

Styrmir Sigurdsson
Styrmir Sigurdsson
Managing Director

Co-founder of PTI whose planning and attention to detail create seamless journeys and lifelong memories.

Sarah Quigley
Sarah Quigley
Sales & Agency Sales Manager

Co-owner with nearly 20 years in luxury travel, passionate about crafting meaningful trips for families and agents.

Tomas Thor Thorsteinsson
Tomas Thor Thorsteinsson
Product & Sales Manager

Well-travelled co-owner whose expertise and love for Icelandic nature shape PTI’s signature experiences.

Hraunar Gudmundsson
Hraunar Gudmundsson
Travel Expert

Luxury travel specialist with a tourism degree, dedicated to tailor-made itineraries for each guest.

Katie Benden
Katie Benden
Travel Designer

Over 20 years in luxury travel, designing high-end journeys while balancing life travelling with her family.

Eve Bound
Eve Bound
Travel Designer

Passionate about meaningful, perspective-shifting travel that blends adventure, culture, and personal growth.

Sindri Mar Sigurdsson
Sindri Mar Sigurdsson
Fleet Manager

Keeps PTI’s operations moving smoothly, combining a love of cars and Iceland with meticulous fleet care.

Kind words

What our guests say

If you pay a little more, you may live a priceless experience instead of just visiting a destination.
A&K client feedback on PTI
Every transfer, hotel and activity unfolded seamlessly—we felt completely looked after yet free to enjoy Iceland at our own pace.
Family of five · Summer self-drive & private touring
The level of access you provided—quiet viewpoints, private rooms, off-hours visits—made us feel like insiders, not tourists.
Couple · Northern Lights & South Coast
Our group has travelled together for years and unanimously agree this was the most thoughtfully designed trip we have ever taken.
Friends travelling together · 8-night adventure
It turned out to be the trip of a lifetime—an experience second to none, with every sight thrilling and every logistical detail perfect.
Richard & Colleen F. · Private guests via Abercrombie & Kent
You made a million great moments into a billion—your care, humour and humanity turned our Iceland journey into something truly unrepeatable.
Private guests · Europe
Landscapes, hotels, arrangements and above all the guide were flawless—you turned a fantastic trip into something astonishing.
Private guests · 5-day Iceland escape
This was our holiday of a lifetime; your passion for Iceland and your work came through in every single day we spent together.
Private guests · 4-day tailor-made journey

Ready to plan your Iceland journey?

Share your wishes, timings, and travel style with us. Our team will craft a tailor-made itinerary and take care of every detail from first email to final farewell.